Key Responsibilities:
- Develop comprehensive programmatic strategies tailored to meet client objectives for branding and performance campaigns.
- Collaborate with internal teams to understand client goals, target audiences, and campaign objectives.
- Manage the end-to-end delivery of programmatic campaigns, ensuring timely and accurate execution.
- Oversee the setup and activation of programmatic buys across DSPs.
- Monitor campaign performance and make real-time adjustments to optimise results.
- Implement optimisation strategies to improve KPIs such as CTR, CPA, ROI, etc.
- Ensure proper implementation of tracking pixels, tags, and technical components.
- Manage and allocate multi-million dollar campaign budgets efficiently to maximise ROI.
Experience:
1-2 Years.