Key Skills & Responsibilities:
- Basic understanding of programmatic ads.
- Strong understanding of Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust, Singular, Branch, etc.
- Good knowledge of S2S (Server-to-Server) integrations, Postbacks, APIs, and tracking mechanisms.
- Experience onboarding international publishers (Affiliate, In-app, OEMs) / platforms (Self-Serve), managing relationships, and optimizing performance.
- Basic understanding of self-serve advertising platforms, including campaign creation, monitoring, optimization, and profitability management.
- Proficiency in Microsoft Excel, including Pivot Tables, VLOOKUP/XLOOKUP, data analysis, and reporting.
- Familiarity with fraud detection and prevention tools such as P360, mFilterIt, and similar platforms.
- Understanding of CPI, CPR, CPA, CPS, ROAS, ARPU, LTV, retention, and other key performance metrics.
- Ability to analyze campaign performance and provide optimization recommendations.
- Experience in traffic quality monitoring, fraud analysis, and publisher compliance checks.
- Knowledge of attribution models, tracking links, deep linking, and mobile app ecosystems.
- Strong communication and stakeholder management skills for coordinating with publishers, advertisers, and internal teams.
- Ability to manage multiple campaigns simultaneously and meet performance targets.
- Familiarity with Android and iOS app marketing ecosystems is an added advantage.
Experience – 2 to 5 yrs