Required Skills and Qualifications :
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3–6 years of experience in affiliate marketing, performance marketing, or digital lead generation, preferably in the Indian domestic market.
- Strong understanding of CPL campaigns, affiliate networks, lead generation, publisher management, and performance-based marketing models.
- Existing relationships with Indian affiliates, lead generation publishers, and performance marketing networks.
- Experience managing campaigns across BFSI, fintech, insurance, education, automotive, or other lead generation verticals.
- Strong analytical, negotiation, communication, and relationship management skills.
- Ability to analyze campaign data, optimize traffic sources, and improve lead quality and ROI.
- Familiarity with affiliate tracking platforms, conversion tracking, Excel, and campaign reporting tools.
- Strong target orientation with the ability to manage multiple campaigns and meet deadlines.